The Sneaker Exchange – Johannesburg event is just a day away from the biggest gathering of sneakerheads from all over Mzansi. I have decided to do something abit different this time around, which is both suited for the beginner and the OG level sneakerheads.
So do you really know the meaning and the terminology which is most likely to be used at the event, whether you speak to anyone and everyone, it would more or less consist of the terms listed below. Whether you are a beginner in the sneaker game, this would be a good place to start and get up to date but also if you an OG level in the game why not test your knowledge.
- Aglets: are the little things that are on the end of your shoelaces. They used to be made of simple plastic but now, they come in everything from carbon fiber to custom labeled versions to Jesus piece-matching gold on the Nike Air Yeezy II.
- Beaters: are those kicks you always choose to wear, even after they’ve been worn over and over again. In fact, at a certain point, you start to love every bit of its character that its shows in the form of creases, scuffs, stains, and that always lovely stench. Well, maybe not the stench. And without fail, even if you have 1,000 pairs of sneakers, you wind up with a pair of beaters. This is the one pair of sneaker that if it could talk, would tell a story of its own.
- Colorway: A sneaker’s colorway is the particular combination of colors applied to a sneaker. It’s also a vastly annoying term, but a necessary evil in this world of ours. Often times, a nickname is associated with the colorway that’s found on the box. For instance, the Oregon, the Black Cements and the True Blues are all different colorways of the Jordan III silhouette. Come on people, can’t we just memorize the color codes?
- Deadstock: often shortened to just DS, is a term used to say that a pair of sneakers has never been worn. We’re not exactly sure how it went from “dead stock” to “deadstock,” but sometimes you just have to say, “It’s a sneakerhead thing.” Contrary to what eBay may lead you to believe, a sneaker that has been tried on, let alone “worn only inside” is NOT deadstock.
- Deubré: Nike is always on top of adding details to their sneakers. The iconic Air Force 1 features on of the most misnamed details in the sneaker world, the deubré (or dubray). Sure, “lacetag” works just as well to describe that little label at the base of the shoelaces, but deubré, the name just makes you sound so much cooler. We think it’s French for “whale’s vagina.”
- Grails: A bucket list is a list of things you want to do before you kick the bucket. For sneakerheads, grails are the same, in the sense that they’re the shoes you have to have before you die. Most grails tend to be uber-rare and extremely limited sneakers but for some sneakerheads, it can be that colorway that you can wear everyday and for others it’s that old pair you had as a kid that you wish you would have held onto. Grails are the shoe that complete you… and your sneaker collection. (Not that your collection will ever be “complete” — stop lying to yourself already.)
- High Top: not rooftops-high like Wiz Khalifa, more like thunderous slam dunks and roughing people up in the paint high like David Robinson, Moses Malone and Darryl Dawkins. High-tops back in the day were made to give additional ankle support. They were also actual high-tops, meaning the height of the sneaker was well above the top of the ankle. There are very few true high-tops made today, the Supra TK Society in fact, is the first one that comes to mind and it’s a skate shoe. Sigh. What passes for a “high” today would have been a low back in the day. Call us lame sneakerheads, but sometimes we miss those days.
- Lows: This one is pretty self explanatory, with the exception of, well, all sorts of things. Lows, or low-tops, are typically cut below the top of the ankle or lower. Or if it’s late in the day and you ain’t been on the court yet, call them a short set. Just like with high tops, back in the day lows were higher — the Charles Barkley worn Air Force 180 was actually the Air Force 180 Low, which it decidedly isn’t.
- Mids: hated by most, loved by few, worn by all. When it comes to mids, silhouettes like the Dunk and Air Force 1 are an “acquired taste.” They were also latecomers to the party, created due to popular demand. However, trainers and many basketball shoes fall into the mid-cut category without the label, which somehow makes them better. Many high tops have been retroed AS mids, however, which is simply unacceptable.
- NIB (New in the Box) is short for new in box, or new in the box. Period. If a shoe has been taken out of the box, as long as you didn’t try them on and you put them back exactly as they were, they can still qualify. But they’re no longer deadstock, though. Sorry. (“NIB” is also a great Black Sabbath song that we’re pretty sure has nothing to do with sneakers.)
- OGsOriginals: Not a retro, not a re-release, but the first time a shoe released is the only time a sneaker is called OG. It’s like code, for original. Don’t get caught slippin’ and say a retro is an OG because the Twitter sneaker police will ridicule you, because, you know, they have nothing better to do.
- Player Edition: A player-edition sneaker is one that is designed for a specific player, and then made available at retail, often times as a quickstrike or limited release. The Ray Allen Air Jordan XIII is a great example of this, Boston Celtics colors, Sugar Ray’s signature on the tongue and released in limited quantities so that some fans get a chane to wear their hero’s shoes.
- Reseller: A reseller is someone who buys sneakers (usually in bulk) with the intent to sell them. Love them or hate them, they’re a part of this sneaker thing and they’re not going away. They make it hard Some of them provide you with a chance to get OG releases that you won’t find anywhere else. Others, they walk out of the local mall carting a full size run of those retros you won’t be able to get, gloating and taking pics for Instagram along the way. Guess which type makes us bitter?
- Retro: A retro model is a sneaker that came out previously that is released again. Retro sneakers are simultaneously the best and worst thing about sneakers. On the one hand, a retro model (aka bring-back, throwback, re-release) gives most of us the chance to grab a pair of shoes we either couldn’t get before, or we wore so much we gotta have another pair. On the other hand, it’s retros that seem to be the highest in demand on the resale market, making them harder to come by because of the quick buck people think they can make off of them. But we’ll take any retros we can get, really.
- Hypebeast: You know that friend of yours that has to have every new limited release, even if it means selling the pair they just bought last week? The one that buys sneakers based on how many people on Twitter say it’s cool? Yep, we all have them. A Hypebeast consumes hype and reacts accordingly. Never forget, as PM Dawn once said: “Don’t believe the hype because if you do it might deceive you.” And you thought they were one-hit wonders. And, as someone else once said about hype, “as an equal can I get this through to you?”
The next big thing and one of the most anticipated sneakers to be released following the success of the ”Kanye West x Adidas Original” collaboration. The sneaker which will be released on the 22nd of August 2015 at selected stores throughout Mzansi.
”A black Primeknit upper with hints of grey throughout, the latest low-top Yeezys boast thick rope lacing and see a canvas heel pull tab with selvedge-esque stitching, a black rubber outsole, and full-length Boost cushioning. Capped off with co-branded footbeds and “YZY” embossing on the medial sides’ suede arch panels.”
The sneaker will be released and available from Shelflife (Long Street, Cape Town) and the Adidas Area 3 (Smit Street, Johannesburg)
The sneakers are rumoured to be retailing at R2999.00 and mentioned that only 30 pairs are available at both stores.
Its funny when you talk to the guys who label themselves as ”Sneakerheads’‘ and you ask them ”So what sneakers do you own?” and the only thing they say are ”Nike Air Jordans”, which according to wikipedia is the correct answer if we were still living in the year 1985.
The perks of my job as a footwear buyer, I engage and meet the people who basically put on the shoes of the thousands of feet in Mzansi. I have never been a PUMA kind-of-guy when it came to any of their sneakers, as it reminded me of that little speedcat either next to a BMW or Ferrari badge. Which when you speak to any oak on the street, will mention that it was worn by a very specific market and was dressed up with bootleg jeans.
I then i got a chance a cop my first pair of ”Puma R698 Splatter pack” sneaker, which if you were following the blog would have seen made quite a few appearances on social media channels. And after copping this pair and than dedicating it to #TrinomicTuesdays which i been wearing ever since only on a Tuesday. I needed to get my hands or rather my feet in a few more of these little sneakers.
Check out the little bucket-list of the Puma ”Trinomic” Range:
I trust that you have been all good and well.
I know that i have been writing to you for many years and i guest this year around i have been a good boy and thought why not let me give it one more shot. This year i have made it abit easier for the both of us to choose what i deserve to have for xmas, but not to worry i have made it as simple as possible. The team from Superbalist.com had put together a selection of the freshest and dopest Nike sneaker, which they have stocked up this year. I have made a short-list of my top 5 wishes which i would not mind seeing under my Christmas tree at all.
NB: I have forget to mention, they an online store which cuts out the hassle of you having to find parking for yourself and your reindeer’s at the busy shopping malls. But also avoiding and saving you the time and frustration for having to standing in endless long queues with just having to add to cart. The free delivery and returns options makes it perfect as they will have it delivered right under my Christmas tree.
- Nike Blazer Mid Premium Vintage QS (R1099.00)
- Nike Air Max Lunar 90 (R1699.00)
- Nike Air Max 95 HW QS (R1999.00)
- Nike Roshe Run Suede (R899.00)
- Nike Air Force 1 Mid ’07 (R999.00)
The marketing managers from Superga was in search for a brand ambassador for their 2014/2015 Summer Collection, they needed someone who would embrace, live and represent the brand. Superga which is the Italian footwear brand, was looking for a elegant, grounded chic which is fashion forward and on trend, but which is also the public figure within the youth and entertainment industry.
Poppy Ntshongwana (5FM DJ, Club DJ, MC and TV Presenter), is the local face of Superga collection, as her personality and strong fashion sense, was just what the brand needed.
“I think this is probably the most exciting campaign I have ever been a part of. It speaks to who I am and what I love, which is fashion. I am extremely lucky that I get to be the face of a brand that I love and can grow with”
The collection has been released and are in stores available countrywide, this is a must-have for the summer.
The latest and newest release from the Nike ”Air Jordan” came in the form of a sneaker dressed in a woven upper and contrasting midsole. These are one of those Jordans which you either seem to love it or hate it, no other two-ways about that.
An asymmetrical lacing system enhances the aesthetic, while gold accents; seen on the aglets and Jumpman emblem on the tongue, really gives this Jordan Future a premium look and feel. The Jordan Future has been released in two new colourways, ”Wolf Grey White” and ”Black White” both looking fresh and sweet at the same time.
These has just dropped and is available at Shelflife for a sweet little buck, if you think they cool enough might as well get these delivered to you from these guys too. Stay Fresh and Keep it sweet.
Vans has decided to go a step further a do this little sick collaboration with Star Wars.
The release of the series comes in a range of canvas sneakers, as the Authentic, Sk8-Hi and Slip-On are printed with patterns inspired by the legendary film series. The characters all come back to life with the tropical aloha style, paisley banana print, pop-art-style collage and inspired camo patterns in this sneaker range of vans.
Featuring Jedi Master Jedi, Darth Vader, Stormtroppers and Tie Fighters and the Boba Fett.
The range is set for worldwide release in June 2014 and expected to land in Mzansi in the early July 2014.
Check out the full collection here: Vans Online Store
Image Vans X Star Wars
Image Vans X Star Wars
Image Vans X Star Wars
Image Vans X Star Wars
The sneaker guys would love the collaboration of Shelflife and Dr Zulu teaming up with International sneaker brand New Balance. This comes as the collaborative project ”City of Gold” 574.
The New Balance “City of Gold” 574 draws design inspiration from South Africa’s largest metropolis; the city of Johannesburg; dubbed the “City of Gold” for its large-scale gold trade and wealth. The graphics make reference to the formidable Parktown Prawn king cricket. Specific to the Johannesburg region, the Parktown Prawn has grown into one of Jozie’s most talked about cultural icons due to its aggressive nature and the urban legend of its indestructibility.
The yellow and grey colourway reflecting the colours of the local train system, as well as a stylized diamond symbol that mimics the graphics of traditional African tribal artworks. Boasting a collection of premium extras, the “City of Gold” 574 package comes with two interchangeable velcro options for the ‘N’ logo, a spare pair of black laces, a canvas carry bag and a rubber prawn keying.
The official South Africa release date will be on the 17th April 2014, while it will infect the rest of the world from the 28th April 2014 at a selection of sneaker retailers.
As for one of those things which Kanye West pulls off the collaboration with the Sneaker Kings Nike, to release the third colourway to the Yeezy 2 collection.
The 9th February, in just 11 minutes after Nike secretly releases sales of the Red October was sold out as sneaker heads grabbed their pair of this design and artwork of a fashion item. As the price tag of $245, their are just things you cant put a price tag too and even if its just for these pairs of kicks.